By Tyler Dean
In what it hopes will help them return to morning news prominence, NBC has announced plans to remove Ann Curry as co-host on the Today Show. The program enjoyed a lengthy reign at the top of the morning ratings but has lost it’s top spot after 16 years.
NBC News President Steve Capus is hoping a shake up might revive the lagging ratings.
It is unclear what Ann Curry’s new role will be with NBC once she is removed from Today. Recently, she has shown a fondness for foreign reporting. There still is no clear cut plan as to whether or not she will continue to contribute to Today on a regular basis or move onto the news room.
Keeping Today on top is serious business for NBC. Now four hours long, Today is the network’s most profitable show and, with no end in sight for the network’s prolonged prime-time slump, stands with Brian Williams’ “Nightly News” as NBC’s most successful program.
The Times reported that Curry had hired Washington lawyer Robert Barnett to represent her in talks with NBC News about her future. Barnett said he would not comment on Curry Wednesday, and Curry did not return an email seeking comment.
NBC is getting ready to take Today to London during the Summer Olympics in July, a high-profile period when the show will be closely watched.
Lauer, during a CNN interview last month, said he took responsibility for his show’s ratings troubles and that was one of the reasons he decided to sign another multi-million dollar contract.
“The show is not where I want it to be right now,” Lauer said. “The ratings are not where I want them to be. I want to make it better and I want to reinvigorate the show in some ways that perhaps we have let up on in the past couple of years.”
This shake up is has been seen by some insiders as a desperate attempt to inject new life into an old and tired show. Once person that we spoke with under the condition of anonymity stated that Lauer should follow Curry out the door and allow a totally new dynamic to take over.
- Is Ann Curry on ‘Today’ Show Chopping Block? (celebs.gather.com)
- Ann Curry Will Be Fired As Co-Host of the Today Show Because Everybody Hates Her [Video] (gawker.com)